Westley is a eco-friendly pet brand that designs pet care essentials with a minimalistic approach. Giving back is one of their core values with 1% of all sales going to support trusted animal shelters and charities. The Wholehearted team was tasked with monthly social media management, photography, videography and building user generated content to support Westley’s goals and KPI’s.
Our primary goal was to build brand awareness for Westley as a new dog brand that recently hit the UK market. To achieve this we had to work very closely with the Founder's and use our immersive 360° approach to get to the heart of the brand to elevate their message and create a social media marketing plan as well as shoot photography and videography content for their website that was perfectly aligned with your business goals.
What We Did
Increase brand awareness within the UK market
Build a strong community of loyal fans through effective engagement strategies.
Create and maintain a consistent brand message and visual identity across Facebook, Instagram and TikTok.
Update their website photography and videography to increase conversions.
Drive the right target audience to their website in order to increase sales.
The Outcome
During our work together our team:
Set up a charity product collaboration with Westley x 'Barking Mad Dog Rescure' to align to their mission to support trusted animal center's.
Our photography work for Westley was featured in 'Tatler's' British magazine.
We created a shoot plan and hired dog models for their website which included over 50 product images and over 20 dog images to demonstrate their product and it's full range of functionalities as well as sizes.
We also created a launch campaign for their 'Clean Up Kit' and built the photography and videography to maximise sales from social media.
Overall our social media and website content creations established a consistent brand image and built upon their visual identity and their perception as a high-quality, vegan, eco-friendly dog brand.
The Results
Dog Photography by Wholehearted Social featured in Tatler for Westley
“The first time I have seen a profitable social media team in my whole life”
John Davy
Serial Entrepreneur, Speaker and Investor.
"Amazing creative partners who understood the business and branding objectives of my company effortlessly. I would recommend them wholeheartedly to anyone looking for a specialized social media partner."
Tanya Choi
Divine Canine
"I was struggling to actively grow my social media platforms and the traffic to my sites with quality leads that actually converted. Wholehearted’s knowledge and expertise is simply incredible."
Jennifer Haride
Director, No Filter
“Wholehearted are professional and efficient meeting deadlines and delivering on expectations. They have helped grow our Instagram and our LinkedIn which has directly resulted in more paying clients.”
Ruth Kudzi
Founder, CEO, Optimus Coaching
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